On November 14, Viz media announced that it will be appointing Boutique Licensing Agency (BLA!) as the European agency to lead the business expansion of its consumer products internationally.
BLA! is a European Boutique-style brand licensing agency with central offices in Barcelona and Copenhagen. Its role will be to create a strategy plan for Europe, sign and manage licenses across general merchandise, and support retail partnerships and collaborations on behalf of Viz.
BLA! has appointed licensing agency Reemsborko as its sub-agent in the UK.
Viz Media is an American manga publishing and anime distribution company, and its manga and novel publications are distributed by Simon & Schuster in North America. Crunchyroll became the majority owner of Viz Media Europe Group in December 2019.
A minority stake in Viz Media Europe Group has been retained by The Hitotsubashi group, consisting of Shueisha Inc., and Shogakukan-Shueisha Productions Co. ltd.
Additionally, Shogakukan and Shueisha Group retained complete ownership of Viz Media Europe’s publishing business through VME PLB SAS, a new company that Shogakukan and Shueisha Group created.
Source: Press Release
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