Netflix

We’ve all wondered about Netflix’s global success in recent years and how inclusive the platform has become.

At TIFFCOM’s online seminar called, ‘Netflix: From Asia to the World – Breaking Out New Titles-,’ Netflix explained the process behind the company’s promotional strategy.

Netflix’s product manager and Vice-President of Content at Netflix Japan shared that the core elements of the strategy are the three C’s – Content, Choosing and Conversation.

We already know how Netflix promotes stories from around the globe and maintains its authenticity by getting locals involved.

The company has been putting a lot of resources into non-American media since the early 2010s to profit off it in the present time.

We all saw how Alice in Borderland rose to popularity due to Squid Game as both shows have similar themes.

Statistics indicated that in 2020, over 120 million houses had at least one anime on their ‘Keep Watching’ tab, which is commendable.

So, the point of this whole article was that your favorite anime or K-drama was not brought to you by fate but by Netflix’s algorithm.