When She-Hulk doesn’t like the way her story is going, all she needs to do is smash the fourth wall and have a chat with her writers. This is her known comic book trait, which was most popularly used in the 1980s Sensational She-Hulk run, where Jen would have frequent tête-à-têtes with the comic book’s writer-artist John Byrne.
So, in the finale of She-Hulk: Attorney at Law, too, Jen storms into the writers’ room. The writers then tell her that while they do take most of the creative decisions, the production cannot go forward without the ultimate approval of “K.E.V.I.N.”
So, who is this K.E.V.I.N.? Has he appeared in the comics before?
K.E.V.I.N. is not a character from the Marvel comics. Debuting as an AI in She-Hulk: Attorney at Law, he’s an original MCU character based on the president of Marvel Studios, Kevin Feige.
If you’ve been an MCU fan for long enough, you must’ve heard his name. He’s the head of all things Marvel that you see on the screen, and as such, he does have the final say.
So, when the writers tell Jen that if she wants to change the finale, she has to take it up with Kevin, they’re quite right.
Of course, in a comical twist, the real-life Kevin Feige doesn’t make a cameo on the show. Instead, we have an AI-powered robot named K.E.V.I.N. who is modeled after Feige’s likeness, with his signature cap and all.
(Much to my disappointment, Feige did not voice the role either. He was asked to, but he declined!)
The AI informs us that his name stands for Knowledge Enhanced Visual Interconnectivity Nexus and that he is in charge of all of MCU’s creative decisions, perhaps based on data and algorithms.
While this is obviously a hilarious play on Feige himself, it’s also a take on the criticism that the MCU has been receiving. For a while now, the MCU’s creative decisions were being called formulaic and unfeeling. To say (even in jest) that a robot was responsible for it all is quite the clap back.
As much as I like that Feige doesn’t mind taking a joke, I do hope this is an acknowledgment about improving the MCU based on some of the valid critiques it’s been getting.
Coming back to the comics, Jen and a few other Marvel characters are known to break the fourth wall and even bring their creators/writers/artists to the page. What Jen did in She-Hulk was simply fitting for the medium of the screen.
While a character like K.E.V.I.N. has not appeared in the comics, Kevin Feige (as himself) did make a cameo in 2021’s X-Men: Hellfire Gala comic.
I won’t be surprised if we see more of K.E.V.I.N. either in comics or in the MCU. He would make for an interesting character!
About She-Hulk: Attorney at Law
She-Hulk: Attorney at Law is an American superhero television series created by Jessica Gao for the streaming service Disney+, based on the Marvel Comics character of the same name. Directed by Kat Coiro and Anu Valia, the show is a part of Phase Four of the MCU.
Jennifer Walters, Attorney to superhumans, must balance her job and identity as She-Hulk and decide which path is for her. Her journey is hurdled by dangerous enemies like The Abomination and Titania. Her cousin Bruce Banner trains her to live life as a green-skinned superhero.
The comedy-legal drama premiered on Disney+ on August 17, 2022, with weekly episodes every Wednesday. The show stars Tatiana Maslany, Mark Ruffalo, Tim Roth, Jameela Jamil, Benedict Wong, and Charlie Cox.
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