Netflix is easily one of the most widely used OTT platforms globally. And while it has dominated the movie and TV show streaming sector, Netflix may be looking at getting into the gaming industry as well.
In a recent quarterly letter to investors, the company has outlined a plan for a new expansion into the world of video games.
The Wrap obtained this letter, and it states, “Games will be included in members’ Netflix subscription at no additional cost similar to films and series,” so there isn’t going to be any new subscription plan for the gaming service.
We don’t know yet if Netflix will be making its own games or if the service will host third-party games such as Apple Arcade. The company has said, “Initially, we’ll be primarily focused on games for mobile devices.”
This isn’t the first time a non-video game company has tried to enter the sector. Amazon Game Studios was a massive fail and showed that simply pumping money into a venture doesn’t guarantee its success.
So, Netflix may not get into making their own games for a while, but the streaming giant is well known for giving creative control over to the content creators.
This may be enough to entice some developers to want to create games that can be hosted on Netflix.
Netflix also has the advice and guidance of Mike Verdu, a former EA and Facebook executive who has helped bring games to Facebook’s Oculus platform.
He has also been the person who represented the Command & Conquer and Medal of Honor series and has been bought on as Netflix’s Vice President of game development.
The streaming service is no stranger to video game-related content. Both Castlevania and The Witcher TV shows have been massive hits on the platform. The Witcher Season 2 has also been confirmed, and The Witcher 3: Wild Hunt will be getting some Netflix-inspired DLC as well soon.
The company has also contracted outside help to create a Stranger Things video game and Netflix Infinite Runner, which featured characters from Narcos and Orange is the New Black.
A data miner, Steve Moser, recently revealed that Netflix’s gaming feature is operating under the codename “Shark,” and he has also found a sharkfin logo, along with an image of the PS5 DualSense Controllers, and images of Ghost of Tsushima.
While this may hint at a partnership with Sony, everything is still very much up in the air right now.
About Netflix
Netflix, Inc. is an American over-the-top content platform and production company headquartered in Los Gatos, California. Netflix was founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California
The company’s primary business is a subscription-based streaming service offering online streaming from a library of films and television series, including those produced in-house. In April 2021, Netflix had 208 million subscribers, including 74 million in the United States and Canada. It is available worldwide except in mainland China (due to local restrictions), Syria, North Korea, and Crimea (due to US sanctions).
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