In its letter to shareholders detailing its quarterly financial results, Netflix stated that by the end of June, it expects to have implemented its “paid sharing” programme, or the crackdown on password sharing, across all of its accounts. If you have a Netflix account, keep reading to find out how that will work for you.
On February 5, Netflix introduced the new policy in Chile, Costa Rica, and Peru as test markets. Later that month, the company added Canada, New Zealand, Spain, and Portugal to its new password-sharing policy. According to Netflix, there was an immediate “cancel reaction” in each of these nations, but it was eventually surpassed by former customers opening new accounts or spending more to formally add new users to existing accounts.
Netflix will prompt secondary users from other locations to register for their own account, or for a second account. Subscribers who are traveling for an extended period of time will be able to request a temporary code for hotel smart TVs, company laptops, and more in-transit devices for seven consecutive days at a time. Subscribers will be able to add up to two secondary users who reside outside of the account’s primary location for an additional charge.
In accordance with the new guidelines, the streaming service is also providing a profile transfer feature that will let users move their watch histories and queues between accounts.
In the first quarter of 2023, the company reported adding 1.75 million subscribers, bringing the total number of Netflix subscribers worldwide to 232.5 million, the highest number ever for a single streaming service.
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