The popular streaming giant Netflix continues to roll out its new policy regarding users sharing passwords. Although still in its initial phase, the company claims to be ready to take it further and has even launched the new policy in a few more countries.
On Thursday, Netflix announced on its official website that they have been looking into different ways of addressing “the issue” in Latin America since last year. They added that they are ready to extend it to other countries, starting Thursday with Canada, New Zealand, Spain, and Portugal.
Netflix had previously announced in January that their paid sharing would be available more broadly in the future. The new policy was first launched on February 5, with Chile, Costa Rica, and Peru as test markets.
Under the new policy, subscribers will be able to add two more user accounts outside of the primary location of the main account in exchange for a fee (per user added). The fee for adding accounts are as follows:
- Canada – CAD$7.99
- New Zealand – NZD$7.99
- Portugal – €3.99
- Spain – €5.99
Moreover, the members will also be able to access Netflix during travel, both on their devices or in other places, for example, hotels.
Netflix also provides a feature allowing users to transfer their profile to a new account, including their queue lists and watch history. Not too long ago, they also released a new subscription tier in November, which was cheaper and supported ads.
[Image Caption: The Seven Deadly Sins Season 1 Visual
In earlier times, Netflix seemed to support the sharing of passwords, even tweeting “Love is sharing a password” once. However, the rising competition and slow revenue growth have led to the new policy, which as per Netflix, would allow them to invest in original content in a better way.
While Netflix CEO Greg Peters acknowledged that they expect to lose some subscribers and will make for the losses, only time will tell how convenient the policy is.
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