Keywords Studios reveals how they were unable to replace talent with Gen AI

Summary:

• Creative Solutions provider Keywords Studios has revealed its fiscal year reports with quite some interesting information.
• They revealed that after an R&D project, they concluded that Generative AI cannot replace talent.
• Keywords revealed that market standards can only be achieved by experts in “their field utilizing Gen AI” as a tool.

In this age of artificial intelligence, where people see AI as a looming threat rather than an ally, they might just have been given a reason to worry less, based on the fiscal reports of Keywords Studios.

Keywords Studios attempted to create a 2D game solely using Generative AI under Project Ava. Over six months, the team identified over 400 tools, ranking them based on potential. However, Keywords Studios “utilized bench resources from seven different game development studios” and realized “tooling was unable to replace talent.”

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The Studios highlighted their crucial learning in the subsequent paragraph. They stated that while Generative AI might simplify the pipeline, the best results and quality required for a game can only be achieved by field experts using it.

Thus, the highlight is that Generative AI is currently at a stage where it can be merely a tool to aid experienced game developers. A promising announcement was also spotted, wherein Keywords said they are currently working on a Gen AI R&D project, including 3D assets.

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This answers the prevalent question of “Will AI replace Humans?” in quite a practical way. Keywords’ research and Project Ava prove beneficial from a game development and AI point of view and from a sociological perspective.

Having worked on titles like Baldur’s Gate 3, The Legend of Zelda: Tears of the Kingdom, and Alan Wake 2, Keywords Studio is already an eminent gaming name.

With this valuable insight and their pledge to delve deeper into Generative AI and learn more about its application and implications on the gaming world, Keywords Studios is indeed making a wave in the market.