Netflix Greenlights Jerry Seinfeld’s Unfrosted, A Movie On Pop-Tarts

Jerry Seinfeld is making a film about… drumroll, please… Pop-Tarts. We don’t blame you if you couldn’t guess that one; we wouldn’t have either. Jerry has given us one of the best sitcoms in American TV history, Seinfeld, along with the weird (but fascinating, nonetheless) Bee Movie among a few other gems.

Netflix has greenlit Unfrosted, a film that Seinfeld will direct, produce and star in. Unfrosted is a comedy he co-wrote with Spike Feresten and Barry Marder. It is inspired by a joke he told during a stand-up once about the invention of Pop-Tarts.

The news was first reported by Deadline. Seinfeld previously signed a deal with Netflix in 2017 that brought his Comedians in Cars Getting Coffee, Jerry Before Seinfeld, and 23 Hours to Kill to Netflix.

Similar to many things, the idea for Seinfeld’s Unfrosted was conceived during the pandemic, when he was stuck at home. He explained,

“Stuck at home watching endless sad faces on TV, I thought this would be a good time to make something based on pure silliness. So we took my Pop-Tart stand-up bit from my last Netflix special and exploded it into a giant, crazy comedy movie.”

Jerry Seinfeld

Here’s the Pop-Tarts joke:

And here’s a second video of Jerry himself explaining the joke, because “1 is not enough and 3 is too many”:

A film about the invention of the Pop-Tart. Seems like a crazy idea to make a movie about, but apparently not that crazy if the streaming giants have already greenlighted it. Netflix bagged Unfrosted in an auction that lasted for several days.

The name of the film can be related back to when Pop-Tarts were first introduced. Originally unfrosted, Pop-Tarts were toaster pastries that the Kellogg Company introduced in 1964. Frosted ones were released in 1967 when the company made sure that frosting could withstand the toaster.

Kellogg originally named its new product Fruit Scones but changed it to Pop-Tarts as a play on Andy Warhol’s Pop Art movement of the time.

While you wait for Unfrosted, you can watch or re-watch Seinfeld on Netflix, which is expected to arrive on the streaming platform in September this year. In 2019, Netflix made a deal to obtain the streaming rights to the sitcom after the series left Hulu.

Production on Unfrosted is expected to begin in spring 2022.