HBO Max has launched free episodes to Snapchat and is the first big streamer to have a Snap Mini. You can now watch full episodes from select HBO Max content catalog on your Snapchat.
These include episodes from original shows like the new Gossip Girl reboot and fan favorites like Game of Thrones, Euphoria, and Looney Tunes, among others.
According to WarnerMedia , beginning today, Snapchatters in the U.S. will be able to watch select episodes for free through Snap Minis.
The HBO Max Mini requires no extra launches or updates and offers age-appropriate episodes. Available on iOS and Android, Snapchatters will be able to access watch groups and chat while sharing Bitmoji reactions.
Snapchatters will be required to enter their birthdate to access the collection of free, age-appropriate pilot episodes. Viewers can also invite up to 63 other Snapchatters and watch the episodes with a synchronized playback.
In addition, users who are 18 years old and above will be presented with the option to go to HBO Max to subscribe to continue watching the series after every episode.
Sarah Lyons, EVP, DTC Global Product Management, HBO Max said,
People love to come together to watch their favorite HBO Max shows and talk about what’s unfolding. Our partnership with Snapchat is another step towards fulfilling that desire for human connection and providing our fans with co-viewing opportunities while deepening their emotional relationship with the brand.
We believe humans value recommendations that come from other humans, so having the opportunity for friends to suggest and then subsequently watch content together paves the way for more meaningful discovery.
Available content will be refreshed from time to time. Currently, available titles on the HBO Max Mini include:
Craftopia, Euphoria, The Flight Attendant, Game of Thrones, Genera+ion, Gossip Girl (2021), Looney Tunes, Love Life, Lovecraft Country, Selena + Chef, Titans, Warrior, World of Calm, Betty (Season 2, Episode 1).
Alston Cheek, Director of Platform Partnerships at Snap, Inc., stated,
We’re excited to partner with HBO Max to offer our community an innovative co-viewing experience inside of Snapchat.
Snap Minis offer an exciting new way for HBO Max to create social experiences for fans of its programming, complementing our incredible Snap Originals and partnered content available on Discover. The Mini is easy to use and instantly brings friends together to watch their favorite titles and discover new shows for free.
This is a new sampling strategy adapted to boost HBO Max sign-ups. On July 20, Chromecast with Google TV also launched its new bundle offer with 3 months of HBO Max ad-free plan at the cost of $65.
About HBO Max
HBO Max is an American subscription video-on-demand streaming service owned by AT&T via the WarnerMedia Direct subsidiary of WarnerMedia and was launched on May 27, 2020, in the United States.
While built around content from namesake premium television service HBO, it principally serves as a content hub for WarnerMedia’s various film and television properties, offering a range of original programming and library content from the company as well as additional content licensed through third-party distributors.
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