Disney+ Subscription Price Raised by $1 This Month

As announced in 2020, the price of a Disney+ subscription will be going up by $1 this month.

Ever since the platform’s release in November of 2019, viewers have appreciated an extensive archive of all their favorite Star Wars, Marvel, Disney, Pixar, and National Geographic content, at a reasonable price. As the service moves towards the release of several highly anticipated movies and TV shows, Disney notified that the existing monthly and annual rates would not cut it anymore.

After a lengthy presentation, the decision was taken indicating what Disney is fetching to Disney+ in the next year. On December 10, 2020, Disney’s Investor Day presentation declared an exciting 61-item lineup for upcoming Disney+ original shows and movies.

The new price will be effective from March 26, 2021, coming in at $7.99 per month or $79.99 per year. The Disney bundle with Disney Plus, Hulu, and ESPN Plus will see a $1 increase to $13.99 a month.

While the company invests in content, it has to raise prices to recover that expense. This is the first time that Disney+ has announced a price hike. It arrived soon after Netflix confirmed it was increasing prices for subscribers in the United States. Its most popular plan rose from $13 to $14 a month.

When asked about price hikes, Netflix’s Chief Operating Officer and Chief Product Officer, Greg Peters, said to The Verge,

“Netflix will occasionally go back and ask [customers] to pay a little bit more to keep that virtuous cycle of investment and value creation going.”

Greg Peters

Though it seems early for a Disney+ hike, the statement comes in a flurry of other proclamations over TV shows and movies steering to Disney+. It’s still uncertain if price hikes are also coming to Disney+ subscribers in other countries or if this will impact the bundle.